Veritone x Winter Olympics
I led a proactive campaign for enterprise AI company Veritone to bring their CMO's POV on technology in sports & the future of live experiences to life during the Milan-Cortina Olympics. It led to earned coverage, a byline, organic LinkedIn content, social coverage, and more heading into NAB '26.
IBM x Forbes Newsjacking
I successfully placed IBM in Forbes by newsjacking the cycle following MIT's report on 95% of enterprise AI pilots failing and how IBM could help others do better. It also led to social coverage and an ongoing relationship with the reporter in addition to being in Forbes.
CES, RSAC, & Super Bowl LX
In 2026, I attended CES & RSAC with a focus on client support, thought leadership, marketing, and social strategy. At CES, I debuted our first "tiny mic" series with Weber Shandwick executives. For Super Bowl LX, I helped lead our local media relations efforts, events, and thought leadership programming. Oh, and I interviewed Jameis Winston about LinkedIn.
Ad Age Gaming Panel
While at Edelman, I participated in a panel discussion on the role of gaming in Gen Z culture: Gaming is a category that has long perplexed marketers, resulting in unproven strategies and inconsistent ad spend despite the gaming industry’s continued growth. But whether they like it or not, brands must reckon with the fact that Gen Zers love video games, and thus no strategy to reach this audience is complete without factoring in their favorite mobile, desktop and console destinations.