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SowFin Start-Up Communications Plan

My two-person team is developed a communications plan for an early-stage finance SaaS company, SowFin, that covered branding, editorial, social, events, and resources.

Digital Analytics Analysis: Near Country Provisions

My three-person team developed a marketing analysis for a sustainable and local small business in D.C.

We analyzed competitors, paid and organic social, campaigns, & email marketing to make recommendations for improving marketing.

Confidential deck

Gamer Vote

My team built a website to study the impact of Gamer Vote, politicians playing video games to encourage political engagement, in recent elections. Our focus was the interaction between people and their technology.

Recent examples include Fortnite maps, AOC's live streams, and Biden's in-game advertising.

Vaccinating the Unvaccinated

My three-person team developed an integrated marketing & communications plan to address the Wait & See vaccine group in Arkansas that included research, personas, creative assets, strategy, tactics, timing, and budget.

COVID-19 Communications Plan: Bumble

My two-person team developed a communications plan to guide Bumble—a popular women-centric dating application—through crises like COVID-19.

The work is more broadly applicable to other companies with international audiences that need to vary their strategic messaging across user segments.

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Corporate Social Responsibility Plan & Pitch

We pitched Postbys, an early-stage SaaS company, on developing their first CSR plan, a software development internship for underrepresented students at Georgetown University.

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